One of the most important research tools for SEO and Web Analytics is finding the correct key words for your site and content. As Brick Marketing states, "A keyword phrase is generally two or more words that are used by advertisers in search engine optimization, or by visitors who are using search engines in a desire to find information based on that particular phrase." With the appropriate research and understanding of the importance of keywords, you can improve your web presence and drive even more traffic to your site.
One important thing to understand is that each page in your website should target different keywords. If each page has the same title or keyword phrases then Google and other search engines will devalue them. If you have multiple products it is extremely beneficial to give each product its own page. This will increase your ranking for each product significantly.
With some research and a little bit of work, you'll have your website pulling in waves of new traffic.