The Ugly Bike Shop
Today we set out to find a seat for a used bike we bought recently. At the first bike shop we went to, the clerk recommended an alternative shop were we could find the needed parts for very cheap. It is a shop operated by volunteers with used parts which are mostly donated. The idea is awesome. A very cheap store run by bike enthusiasts which are, by the way, very helpful.
Unfortunately, the execution was poor. The place was very run down. People were smoking and drinking everywhere. Not a family-friendly place for sure. So, although the idea was great and the people helpful, this was not a place where we felt comfortable. And that drove us away.
How many websites have you seen or heard of on the internet where the idea is great, but the execution just leaves you uncomfortable? The navigation is confusing, the design is poor, the ads are offensive. There are countless ways to make a good idea suck.
Many great products out there are just old ideas with great design. So pay attention not only to how good your idea is, but also to how well it is implemented.