Eve MacSweeney interviews Katie Couric in Vogue magazine about her memorable interviews in the 2008 election, her skills as a journalist, and her impact on the news and the industry.
The article maintained its fashion agenda without
skimping on the significant details of what makes Couric important as a
journalist. In the beginning MacSweeney described her as being "buffed to
a high polish: shiny blonde bob, apple-cheeked smile, crisp white shirt, sharp
black pencil skirt, and smooth, honey-colored legs." But what followed
afterward was anything but superficial.
I found it interesting that this profile feature
highlighted Couric's struggles and successes in relation with each notable
candidate she had previously interviewed: Hillary Clinton, Barack Obama, Sarah
Palin, and John McCain.
McCain: When she accepted the position as anchor for the CBS
Evening News back in September of 2006, Couric described it as "almost
like being John McCain, running for office in a really tough environment."
She had to deal with new audiences that have been accustomed to cable shows,
the Internet, and changing lifestyles. In the midst of all this, Couric also had
to face certain realities. The show lost more viewers and ratings fell with
Couric anchoring the CBS Evening News. They were rated third place among
the other networks.
Palin: There were also some similarities between Couric
and Palin. Both women wanted objective and non-judgmental reporting. When
Couric reminisced about her interview with Palin, she described it as fascinating
when she watched her formulating answers. She wanted to remain neutral. "I was
just a conduit to get her point of view out there," Couric said.
Obama: Like Obama, she earned the trust of viewers as
time went along. Through quality news stories and objective journalism, she had
proven herself once again to the public.
