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Blog Prompt Week 15

This week we're thinking about sustainability. Ridley and Low contest that in order to get people to adopt sustainable business and living practices we must appeal to their self-interest. This week I want you to consider whether we can get people to live sustainably by appealing to their better natures, or whether we need to provide some incentive or disincentive to create change. Or, would an appeal to both conscience and self-interest be our best bet? Why?