Extension > Extension history > Marketing of agricultural goods reaches new levels

Marketing of agricultural goods reaches new levels

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As World War II ended, farmers were concerned about how to effectively market the abundant crops they were producing. In 1946, the Research and Marketing Act gave funds to Extension nationally for marketing programs. Minnesota used its share to develop three projects: improving efficiency in marketing and distributing eggs and poultry, improving market quality of milk, and developing and marketing frozen foods. In 1950, Extension added a consumer marketing project to let people know where they could find plentiful food supplies. This helped producers get a better price for their products. Consumer marketing specialist Eleanor Loomis used radio and television to broadcast Extension information.