Music has become important to so many different business ventures. Its sole
purpose is no longer tied to just music for music's sake. Music is now used to push
products and to push sales. It can't be just any music though. It has to be the hot, now,
popular music of today. Due to this tie between music and business, I fear that music
has lost its purity in some ways.
To be successful in music, you need more than just talent. It would seem that
in order to be successful, by today's standards, one needs to be physically attractive
and doesn't necessarily need to have the greatest voice either. The more attractive you
are also seems to be tied to the more success you'll have in your career. Success also
depends upon exposure, and to get exposed, an artist would need to be made available
to the masses. This is where MTV comes into picture. To become a Top Ten hit would
be "...in part because of its MTV exposure" (Garofalo 296). However, since MTV is "in
essence, a visual radio station" (Garofalo 294), the more attractive you are, equates to
increased video/song success (Garofalo 297). It would appear that the ever increasing
relationship between music and visual aesthetics, creates a lost opportunity of being
exposed to true, pure, and great music/talent because the artist may lack in their
physical attractiveness. Is all the wow and flash worth the price we may be paying?
I'm wondering if all of this wow and flash may be distracting us from the reality
of the music we are listening to? As well as how much is too much when it comes to
showmanship? It has been shown that the wow and flash of it all definitely helps one's
chances at being successful. Elton John "added a bit of spice to the
mainstream" (Garofalo 250) in the seventies when the majority of music and artists were
quite bland. He had seven number one albums, and got himself noticed and talked
about especially because of his costumes and "wild array of custom-made
eyeglasses" (Garofalo 250).Today we have the crazy wardrobe antics of Lady Gaga and
the theatrics show (dancing, lights, fireworks) of Usher. Lady Gaga sings in Bad
Romance, "I want your ugly, I want your disease. I want your everything as long as it's
free", while Usher sings in OMG, "Honey got a booty like pow pow pow. Honey got
some boobies like wow, oh wow." Showmanship on the artist's part, and the
overpowering instrumental music, overshadow what seem to be uninspired lyrics in
many of today's most popular songs. It would be sad to think that someone in a remote
area of Africa or Asia might be listening to these exact songs and think, "Hmmmm, the
United States of America only seems to care about sex no matter the consequences,
and how big a females booty and boobies are. "It has become more about dance music
and less about the lyrics. This too makes me wonder if once again, we are missing out
on a very important opportunity in using our songs to inspire and discuss.
Music should be an experience. You should be able to dance to it and have
fun, but when does it go to far? These days it really doesn't matter if you can sing, as
long as you look good doing it. They can always lip-sing if needed. Artists are also killing
themselves in live shows to put on a "show". If they do sing live, it's wrecked because
they're running around so much. I would much rather listen to an artist sing while sitting
on a stool so I can enjoy their gift of singing.
In closing, I'm wondering if we are taking advantage of the opportunities that
we have in our lives and forgetting about the opportunities we have to use music as a
tool to enhance our lives? It was Nelson Mandela who said, "Your message (music) can
reach quarters not necessarily interested in politics, so that the message can go further
than we politicians can push it" (Garofalo 320).
