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September 01, 2005

University of Minnesota Moment press release

Beginning Tuesday, Sept. 6, the University of Minnesota office of University Relations will make a daily one- to two-minute radio feature available to all Minnesota radio stations free.

The feature, “University of Minnesota Moment,” will highlight university experts commenting on topical, informational and educational issues in a news-style report.

“The University of Minnesota is a valuable resource to this state, with a wealth of topical information that we’re looking to share in new ways,” said Linda Thrane, vice president for University Relations. “In particular, we want to reach out to the radio stations and people of greater Minnesota.”
Radio stations wishing to receive the MP3s directly to their e-mail accounts should send the request to David Ruth at druth@umn.edu . The News Service will issue a press release each Friday providing the links for the upcoming week.

“University of Minnesota Moment” features for the week of Sept. 6:
• Tuesday. Obesity on the rise. http://blog.lib.umn.edu/urelate/radio/UMM Obesity.mp3
• Wednesday. Fall lawn care. http://blog.lib.umn.edu/urelate/radio/UMM turf.mp3
• Thursday. Kids and after school time. http://blog.lib.umn.edu/urelate/radio/UMM After School.mp3
• Friday. Anxiety and alcohol. http://blog.lib.umn.edu/urelate/radio/UMM Anxiety.mp3

The “University of Minnesota Moment” is offered free of charge, although radio stations are encouraged to e-mail feedback on their use of the vignettes.
University News Service has created a blog site for downloading the features (all are MP3). The address is http://blog.lib.umn.edu/urelate/radio/ . The features will be available on the blog site the day they are scheduled to run.

They will be archived with a calendar function, and a keyword search for topics is available. The radio feature is a partnership of University Relations, the Academic Health Center, Extension Service, the College of Agricultural Food and Environmental Sciences, the College of Natural Resources and the College of Liberal Arts.

Posted by David Ruth on September 1, 2005 03:49 PM | Permalink