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University of Minnesota Moment

« Student Design Competition - Fashion With a Holiday Twist | Main | Institutions and Economic Growth »

October 17, 2006

Campaign Signs and the Persuasive Power of Color

As we head into the final weeks of the campaign season, political candidate lawn signs and bumper stickers are increasing in visibility across the state. Steven McCarthy, associate professor of graphic design in the U's College of Design, says choice of color plays an important role when it comes to campaign materials design and getting attention.

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