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University of Minnesota Moment

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December 8, 2006

Money and Behavior

Research conducted by Kathleen Vohs, assistant professor of marketing at the U's Carlson School of Management, demonstrates that money - more specifically, people's exposure to the concept of money - can have a significant impact on behavior. The research is published in the Nov. 17 issue of Science. Vohs says money can change people's motivation to achieve their own goals for the better and their behavior toward others for the worse.

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