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University of Minnesota Moment

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December 3, 2007

How Good Parenting Might Save You Some Cash and Help Your Kids

It has long been known that the onslaught of advertising and the American culture of consumerism contribute to stronger materialistic desires. But a University of Minnesota researcher has also discovered that levels of materialism are directly linked to self-esteem, especially for kids. Marketing professor Deborah Roedder John, co-author of the study, explains.

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