How Good Parenting Might Save You Some Cash and Help Your Kids
It has long been known that the onslaught of advertising and the American culture of consumerism contribute to stronger materialistic desires. But a University of Minnesota researcher has also discovered that levels of materialism are directly linked to self-esteem, especially for kids. Marketing professor Deborah Roedder John, co-author of the study, explains.
Last
modified on
December 16, 2007