The Influential Power of Timing on the Campaign Trail
While Senator Barack Obama's great success with his lofty rhetoric may be a mystery to most pundits, one University of Minnesota researcher has it all figured out. Carlson School marketing professor Akshay Rao has studied political campaigning and discovered that, despite its content, when candidates deliver their message can mean the difference between the Oval Office and the Senate Floor.
Last
modified on
December 16, 2007