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University of Minnesota Moment

« Why it Pays to Play Dirty in Political Campaigning | Main | U of M Welcoming Students to Campus in a Brand New Way »

August 21, 2008

The Influential Power of Timing on the Campaign Trail

While Senator Barack Obama's great success with his lofty rhetoric may be a mystery to most pundits, one University of Minnesota researcher has it all figured out. Carlson School marketing professor Akshay Rao has studied political campaigning and discovered that, despite its content, when candidates deliver their message can mean the difference between the Oval Office and the Senate Floor.

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