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University of Minnesota Moment

« New Year's Resolution: Exercise your Mind | Main | Financing Your Business "Intelligently" in the Midst of a Recession »


December 31, 2008

Why Trivial Disputes Can Turn Ugly

Everyday, humans commit acts of aggression against each other, many times over the most trivial of circumstances -- a fender bender or misplaced food order for instance. But why are some more inclined to make a mountain out of a molehill? In a new study, University of Minnesota Carlson School assistant professor of marketing Vlad Griskevicius has discovered that it's all a state of mind.


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