Dopamine - Neuromarketing

In class we touched on the topic of Neuromarketing briefly.
I thought this video was interesting as it coincides with the concept of Neuromarketing and does a good job of presenting ideas very simply.

Dopamine is not only a feel good chemical, but also a learning signal that helps us identify, prioritize, and anticipate new and unexpected rewards over older and more predictable ones.

Very cool.