Week 2 - Online Marketing Tools

Facebook
facebook.com/umtad : Department of Theatre Arts & Dance's fan page

Twitter
twitter.com/umtadgrassroots : Grassroots Marketing's Twitter (follow us so we can follow you and track your updates)

New to Twitter? Guide to Twitter

This week's assignments
1. Friend Jennie Germain and Leiah Stevermer on Facebook
2. Invite your Facebook friends to the Love's Labour's Lost facebook event
3. Sign up for Twitter (if you don't already have it)
4. Follow umtadgrassroots on twitter and find others of interest to follow
5. Distribute season brochures to your target audience (Friday meeting people: we forgot to hand these out, so just do this next week after we distribute to you some brochures)
6. Email Jennie with the following information about your marketing plan:


  • Target Audience:
  • Methods to contacting them about the show:
  • Time line broken down into weeks as to what you plan to do when:
    - Feb 8-14
    - Feb 15-21 (you will be getting posters and postcards to distribute this week, so please include this in your planning)
    - Feb 22-26
  • Evaluation (how will you know if you are successful):

Because of conflicts, we have scheduled 3 different meeting times each week for Grassroots Marketing. You are welcome to attend any of the 3 times; whichever works best for your schedule. Just make sure you come to at least one meeting per week.

Meeting time options:
Wednesdays @ 11:30am
Thursdays @ 2pm
Friday @ 2pm

Required:
Execution of Justice preview performance
Thursday, April 15th @ 7:30pm
or
Execution of Justice final dress rehearsal
Wednesday, April 14th @ 7:30pm
Just check in with the house manager (Cody Baldwin) when you arrive.