Charity Design

I found this chapter to be very interesting... I really liked the fact that companies work harder sometimes on charity work more so then a clients work. However what is the motivation behind taking so much more time and more effort into an "unpaid" client? The article mentions that pretty interesting, about all the charity work design companies do. It's neat that companies work harder on charity work than paid clients. I think it is great that charity work is done so well. Although the article goes on to state that the design companies tend to have more freedom working with charity. From a designers perspective I think that would be more motivating being able to use more of your own designs vs. someone else's. They can create work that is more "risky" perhaps go a little further outside the box.