I know in U.S. there are so many liquor ad posters with hot women. But especially in South Korea, famous Korean actresses actively appear in so many kinds of liquor advertisements as pictures above. Every time when new brand of liquor comes up, the advertisement poster comes up with the new hot female stars. So, many people say that 'if you want to know who is a popular female star recently, then look at liquor ad posters.' Also, we can notice that the concept of the stars is 'sexy' or 'attractive,' which is enough to grab an attention of the public especially of men.
The purpose of the poster can be just grabbing attention. However, I think this is a classic example of 'classical conditioning'. There's a clue for it. In the posters, actually the size of the liquor is much smaller than the picture of women even though the object for advertising is liquor. Also, the body posture of the women, the facial expression of the women, or cloth of the women is very tempting (tempting men). In terms of the principle of classical conditioning, tempting body posture and the facial expression of the women make men to feel excited or feel good. So when the men have a chance to drink, they can recall the picture of female stars and their feeling of the time then they choose the certain kind of liquor. So easy to say, model of the product makes public to choose the liquor rather than merely the characteristics of the product.
This is similar to the type of exercises we were doing in discussion section last week! I thought a very good point you brought up was the fact that the liqor (the actual thing being advertised) was smaller than the woman in the advertisement. This is truly an excellent example of classical conditioning and it seems very effective for selling products.
I think it is really useful to look at all of the posters next to each other like you arranged. Looking at all of them, you can really tell that there is no way of distinguishing any of the liquors from each other, so they are definitely relying on some of our underlying mental processes to get us to buy their product.
I have never realized before that the actual product that the companies are trying to sell (in this case, alcohol) is so much smaller than the models! As an American, I am not really aware of S. Korean advertising methods. So it was interesting to see how similar the advertising methods are. It's funny how that in both cultures, America and Korea, classical conditioning is used with a "sexy" girl and the product.
After reading your entry and other entries dealing with advertisements and classical conditioning, I now look at ads in a whole new light. I never really noticed how small the products are in ads. The models are the main focal point of the ads. This is a clever technique companies use to advertise their products. In this case, men may associate drinking alcohol to the model on the poster. This is an excellent example of classical conditioning.
I'm glad that you brought up that advertisers are doing the very same thing in the US and South Korea. In this case you were highlighting a similarity, but it reminded me that there may be differences. Differences in advertising around the world could be very interesting to look it because advertisements reflect society’s values.
I think it's really interesting that, despite other cultural differences between America and Korea, the prevalence of "sexy advertising" can be seen in both countries. I think the Law of Contiguity comes into play here, in which one idea (liquor) is constantly associated with another (attractive women), so that when you see one of these things, you automatically think of the other.
I believe no matter what country you are in they are going to use physically attractive women and men to sell their goods and services in a form of classical conditioning. You go through any magazine and it is apparent that there are airbrushed models trying to sells us something. Hopefully we will have the same reaction to the alcohol that we will to the women.