Creativity or Intelligence

http://youtu.be/rPH7JwhsfEo Thinking About Intelligence Chapter 9
Please watch the above video. I found this competition between what is deemed intelligence and what is deemed creativity to be fascinating. Several people in the experiment thought they would do quite well because they were so intelligent, but after a bit they found creativity is something different. Where does creativity come from? Is it a part of the genetic material in which intelligence originates? Is creativity more of a personality trait? Right up there with extraversion and openness to experience? Are you not as open if you are super intelligent? I cannot prove or disprove correlation for either of these. I cannot because that is intelligence I do not have. This area is extremely interesting to explore. What do you think?