Conformity - the act of matching attitudes, beliefs, and behaviors to group norms. So why do people want to be like everyone else? The textbook says that social pressure plays a role in conforming to be like others.
When you were growing up did you ever do something like your friends and get in trouble? Your mom always said the same thing... "If _____ jumped off a bridge, would you?" Answering that question with "Depends, how high is the bridge?" probably isn't the answer your mom is looking for.
According to a study by Gregory Berns and his colleagues, participants went along with the other's answers 41 percent of the time, regardless of whether the answer was right or wrong.
The textbook describes different individual, cultural and gender differences that contribute to conformity. People with low self-esteem are more prone to conforming, as well as Asians. In the past, women have been known to conform more than men. Nowadays gender plays little to no role in conformity.
So why conform? People always post things on Facebook and other social media sites saying that they want to be original but end up falling in line and doing things just like everyone else.
"You were born an original, don't die a copy."