The Message Behind The "Quit Plan" Ad

This is an ad for "Quit Plan" which is a company that serves as a support group to help those quit smoking. This advertiser manipulates emotions by using a graphic image of someone who has developed throat cancer at a young age and is now forced to speak through a speaking device because there is now a hole in his throat. This image makes people feel sad and scared, because no one wants to end up with a disease such as cancer that can lead to death and no one wants to end up with a hole in their throat using a device to help them speak. The advertiser uses this extreme case of the effect of tobacco to help market and make profit off of selling nicotine patches, gum, and other services that help wing those off of smoking.