While skimming chapter 13, I found many interesting aspects of social psychology. One aspect that I found particularly intriguing is how social influence can influence a person's behavior. Conformity, described as the tendency of people to change their behavior as a result of group pressure, is a major topic discussed in chapter 13. Asch's Conformity Study is mentioned and it involved four confederates (undercover agents of the researcher) who purposely choose the same wrong answer to see if the participant would give identical answers. The participant was completely unaware that the other four people were undercover agents. Even though the answer was obvious, the participant answered wrong because the four people previous to him had answered 3. I think it is shocking how easily others are influenced from other people even when the answer is seemingly obvious. Another part of conformity that I find interesting is deindividuation. When an individual is stripped of their identity, they are more prone to social influences. This is demonstrated in a study given to children who were asked to wear masks. In this study, the children with the masks were more likely to help themselves to forbidden Halloween candy than children who weren't masked. From skimming over the chapter, I can already see that social psychology is an intriguing subject. I am excited to learn more about social psychology in depth.