In a nutshell, Chapter 14 described the various theories that psychologists such as Freud, Adler, and Horney founded about human personality. Although these three psychologists have interesting theories, the most intriguing in this chapter was Swiss psychiatrist Carl Jung. Jung argued that although there is a personal unconscious, there is also a collective unconscious. This means that our ancestors have memories that have been passed to us across the generations. This is what accounts for cultural similarities in myths and legends.
Another interesting concept in this chapter was graphology. This is the psychological interpretation of handwriting. I thought this was interesting because I would have never thought that handwriting could help show some personality traits of the writer. I found it interesting that many firms in the United States use graphology to detect potential employees who are prone to dishonest behavior. To be even more extreme, proponents of "graphotherapeutics" even claim to cure psychological disorders by altering people's handwriting. Before reading this chapter, I would have never thought that my memories were passed down to me unconsciously and handwriting can show traits of people's personality.
Here is a video that give a glimpse into handwriting analysis. http://www.youtube.com/watch?v=KGFFq9CsaXM