Advertisements have been used for many years to get consumers to buy a certain product. So what makes a good ad? Advertisements use classical conditioning in order to make connections between a brand and some sort of positive emotion. The video of the Cheerios commercial is an example of classical conditioning in an advertisement. The advertisement tries to make the viewer feel joyful and positive in order to make them, hopefully, buy and eat Cheerios. In the commercial, the conditioned stimulus is the Cheerios; the unconditioned stimulus the use of the smiling, happy children, upbeat music, bright colors, and other factors that add to the positive feeling of the ad; the unconditioned response is the viewer feeling happy; the condition response is when we see or eat Cheerios, we get the same happy feeling. We see millions of advertisements throughout our life time, with emotions attached to every single one. The next time you see an advertisement, stop and think about what type of emotion the advertisement is appealing to, and if that emotion is strong enough to make your buy that brand.
Advertisments and Emotions
TrackBack URL: http://blog.lib.umn.edu/cgi-bin/mt-tb.cgi/179888