Every day the American population is exposed hundreds of advertisements aimed to manipulate their emotions. The advertisers reason for manipulating views emotions is to persuade theirs viewers into purchasing that product. One very memorable ad campaign was the "Got Milk" ads (See picture). These ads use attractive celebrities like Angelina Jolie to invoke the emotions of desire while promoting the consumption of milk. The emotion of desire for the model is meant to be transposed from the model to the milk. I dare someone to Google milk ads and try and find someone who isn't considered to be attractive. If this were the case I find that this infamous set of ads would not be so infamous. In conclusion, these ads employ the old saying, "sex sells".