Universities Engaged and Disengaged
If you look for books with "university" in the title on amazon.com, numbers 2 and 3 in ranking are
Universities in the Marketplace : The Commercialization of Higher Education (Paperback) by Derek Bok (#27,858 in Books)
University, Inc.: The Corporate Corruption of American Higher Education by Jennifer Washburn (#49,427 in Books).
You're also led to the relative best-seller
Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education (Paperback) by David L. Kirp,
(#29,779 in Books)
If you search for "university engagement" you find
Creating a New Kind of University: Institutionalizing Community-University Engagement by Stephen L. Percy (Editor), et al (#392,766 in Books)
University-community Partnerships: Universities In Civic Engagement by Tracy Soska (Editor), Alice K. Johnson Butterfield (Editor) (#458,289 in Books)
As so often the case, bad news sells better than good. But it's encouraging to see that books about the positive efforts that universities are making to enhance their engagement efforts as key parts of their societal role are being written. One may hope that as the movement spreads, they'll even sell well.