The lead I decided to analyze was from WCCO.
"An off-duty officer is dead and another man in serious condition after an Alexandria snowmobile crash Friday night, according to Douglas County dispatch."
The lead does include all of the important "W's": who, what where, when.
Who: an off-duty officer and another man
What: one dead and one injured in snowmobile crash
Where: Alexandria, MN
When: Friday Night
This is a great lead. However, I would expect nothing less from a hard-news lead. It is not too general but it gives the reader enough information to know what the story will be about. I think the reported chose this approach because, not only is this how a well-wrote lead is supposed to look, but also because this is the most effective way.
Also, they established credibility right away by stating where the information in the lead was originally generated.