October 2012 Archives

Research is Everywhere: Part 2

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The other day I took a survey about cell phones and warranty programs. These are a couple of examples of the questions they asked. The whole questionnaire was filled with survey errors where they tried to lead people, or didn't give proper options when it came to choosing a response. In these two examples it doesn't allow for anything under six dollars (for example $0), or any higher than $15. Though really, if you're offering options like that, the person is probably going to pick the lowest you offer. But by not having it an open question they're almost forcing respondents to say "$6-$8" and depending on how they present that info then, they can say "the majority of our respondents would be willing to pay $6-$8 for a monthly warranty program" which is probably not the case, but because it is harder to say "other" (because it adds an extra step) most people will probably just click on the 6-8 option.

The second photo shows a question which asks you to say everything bad that has happened to your phone. However, there is NO option for "none of these happened" again, just an "other" option that again, takes longer to answer.

In my opinion, whoever created this survey should perhaps reevaluate their methods and recreate it, otherwise their results are bound to be skewed, and hopefully won't cause big problems down the road when phone companies, taking the information from this research, say that they're implementing a mandatory warranty program :P

Research is Everywhere: Part 1

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Several events led up to today's blog post. First, yesterday I spent three hours attempting to sign onto the University of Minnesota's internet. This is a fairly common occurrence for me, though usually it takes about half an hour rather than several hours (what is this, the days of dial-up?). Finally, after getting the internet to work I received an email from the U of M's IT department asking me to participate in a survey about my satisfaction with the U's IT and internet services. Boy oh boy was I so very happy to oblige.

survey.jpg

In conclusion, the survey did what it promised to do, it stuck to about 7 minutes (I take a bit longer to do surveys that what they estimate because I actually read and think about the answers typically). It gave me the option to give suggestions at the end of the survey about how I would improve the services which are offered, and then asked me if I would be willing to participate in a focus group. I believe this is an effective way of getting members for a focus group, as they are already willing to help you in one way, why not another.

Also I felt that the questions they asked in the survey were valid in that they seemed to
measure what they were asking.
Their format for asking questions was: Rate the minimum service quality you would expect. Rate what you would prefer. Rate how you think we've performed so far.

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This page is an archive of entries from October 2012 listed from newest to oldest.

November 2012 is the next archive.

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