What's Your Favorite Candy?

| No Comments


This article came from Bloomberg Businessweek and features data from Information Resources Inc. (IRI), a consumer-market research vendor. They gathered their data from various kinds of stores that carried candy for one year and kept track of sales. This was a very quantitative research study and I think that it would have been nice to add a more regional theme. For example, the study told the reader that M&Ms are the most popular candy in America, but it did not tell the reader which part of America. If M&Ms were to only be popular in the south, then this would be helpful information for marketers to have.

Leave a comment

About this Entry

This page contains a single entry by vossx159 published on December 6, 2012 12:51 AM.

A CNN Report on Pinterest was the previous entry in this blog.

Studying How You Study is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.