After finish reading "Introduction to Media Literacy" and going through all of the Media Literacy Concepts and persuasion techniques, I could almost instantly think of every possible example of each but there is one I could give an example of just by what we see every day. An interesting concept I’d like to mention is number eight, fear; fear by intended audience to promote a solution according to page 290. A simple example of this is the famous commercial for Old Spice where we have the main character exaggerating how every man should look like; big, muscular, large pecks, deep “male” voice, you name it! ( and for some reason every man wears a towel wherever they go). This ad is presenting fear of masculinity for guys and presents the product in a way that if you don’t by their products, you will not be considered a “real” man or at least you won’t smell like one. I find this technique for advertisement interesting and effective because it’s funny, random, grabs the attention of both male and female groups and the commercial runs through very fast. It just gets right to the point! However it does have its misleading message by projecting the ideal “male image”; the fear of not being “masculine”. But Old Spice is known for being humorous. And people in general like humor especially when we don’t see it often in commercial advertisement. For example, Old Spice’s last year’s facebook post saying “If you don’t have an idea for the big Halloween costume contest yet, why not consider putting on some Old Spice and go as a man”. After reading the post, I had bought one as a gift for a friend curious of why everyone is talking about the product (also an example of Group Dynamics number 36 and Timing number 40). The post itself is humorous, clever and effective, it brought a lot more media attention towards male consumers especially within the last few years.
