Beer, it’s no longer for dinner.
Beer sale have dropped 14 percent! That is something that I did not know was possible. Everyone knows that us Americans like our alcohol, and beer is the best kind (not that I would know). But it is a drop that is four times greater than the overall fall in consumer spending. According to Bloomberg.com, “Take-out sales of alcoholic beverages tumbled 9.3 percent in the fourth quarter, the steepest drop [in] the U.S. [in half a century]”. the record before was in 1991 with a 3.7 percent drop just as the U.S. was finding it’s way out of a recession.
So, why the drop in beer sales? The answer lies in the fact that we just entered what is probably the second worse recession in seventy years. People don’t want to spend the money anymore. Who would want to with “Retail prices for beer at supermarkets and other stores up 3% in May from a year earlier” (USA Today)? The sales of jewelry and watches are also down 3.5 percent. So it seems that product that are not a necessity to us, we wont waste our money to buy. Those twenty-five dollars for a case of beer could buy a meal or two, or get you a half a tank of gas, the amount of gas you use to get to the liquor store or to the movie theater seeing as how their sales have actually seen a 10.9 increase in revenue.
But, now we have a new question. If Americans are not spending their money on frivolous products, why is the movie industry seeing an increase? FiveThirtyEight.com says that “You don't feel guilty after purchasing a movie ticket; you feel kind of wholesome”. Beer has always had an ethical and moral issue with many people and religion. It is one of our many guilty pleasures that we have. So we feel even more guilty that we spent our well earned (or not) money on something that may not be so moral and “wholesome”.
Personally, I think that it also has to do with the problematic celebrities that are always in the spot light, drunk off their butts and always high off of some unknown substance, nobody want to be like that and made into a fool. So they just stay away from those products. I mean, who really wants to be like Lindsay Lohan or Britney Spears? Not me.
So beer is dropping in sales, so what! To me, that means less people making complete fools of themselves out in public, being admitted to the