Char Broiled Burger
Burger King has just released a new line of ads, in which they search the globe to find a “Whopper virgin.” In other words they are looking for people who have never tried Burger King’s specialty hamburger, something I can easily say most Americans have had once or twice in their lifetime. Along with that, their goal is to show that people like the Whopper better that McDonald’s version, the BigMac, on taste alone. They find people who have never tasted either, and are then blind to the Brand name of each of the Burgers. These people have never experienced all of the Advertizing that might otherwise sway their opinion on which burger is better. They are essentially taking a page from the “Pepsi Challenge” taste test and adding a new twist that includes a little touch of cross culture empathy.
All I have to say is what heck? Burger king is spending billions of dollars searching the globe for someone in rural parts of the world, who has truly been lucky enough to not have been exposed to this American phenomenon, and seeing what they think? According to SHARYN ALFONSI, JIM BUNN and IMAEYEN IBANGA from ABC news, the commercial fails to show the truth behind the places that they visited. Apparently the places where Burger King finds its infamous “Whopper Virgins,” are so poverty stricken that hunger exists in some of the very areas that they decided to film. So my question is what are we doing as a society spending all this money visiting these hunger filled parts of the world just to get a good laugh. Couldn’t that money be used to do something slightly more productive? Like help the very people who are going hungry instead of just laughing at their unfamiliarity towards a hamburger. According to the World Bank, there are over 500 million people around the globe living in absolute poverty, and these are the very people that Burger King decides to film. Sharon Akabas from the Institute of Human Nutrition at Columbia University who said, “It’s outrageous. What’s next? Are we going to start taking guns out to some of these remote places and ask them which one they like better?”
You might ask what Burger King thinks of people’s unhappy response to the locations that the ad campaign was filmed in. According to ABC news, they really don’t see a problem with it. They don’t really have anything to be worried about, because since the ad began to air Burger King has seen a 20 percent sales boost. Apparently the current recession that this company is facing, is in no way going to impact our extreme love and addiction to fast food.
Along with the moral problem of spending this money frivolously, all I can think of is the terrible effects of fast food like the Whopper. It can pretty much be summed up in one word that us as Americans, are just as familiar with as the Whopper, obesity. That’s right, the Department of Health estimates that over 65 percent of Americans are either overweight or obese. We can happily thank obesity for a wide range of diseases including heart disease and diabetes. Good job America, we are officially the fattest country in the world, yet we are the ones with the access to the best health care in the world, and the best resources to battle obesity. Yet we are the inventors of fast food, and that right there is our big problem. So I have to think, what in the world are we brining this food to these people who are doing just fine without all the effects of fast food. In addition to that, their usual diets are not used to our fat filled foods, and this could also have bad effects. Well Burger King is once again the culprit, and I can bet I can tell you their main motive, it’s that 20 percent increase in sales that they are looking at.
So where do we as Americans draw the line? We are spending billions to bring people fatty foods who are living in areas with little food at all, and introducing them to an American phenomenon that has done us more harm than it has good. On top of everything we are doing this in a manner that is supposed to be humorous, I find it appalling. I guess that selling a couple more hamburgers is most important to our society. That 20 percent profit increase is truly the bottom line in this scenario.