November 2012 Archives

Boomers in Research

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Medical advancements allow people to live longer, healthier lives than ever before. Boomers have more disposable income and are more active than their elders. For these reasons, incorporating boomers in marketing plans is a wise idea. Developing strategies to communicate with this public, however, seem to pose a challenge for many businesses.
"Boomers don't just populate existing life stages or consumer trends, they transform them." In other words, Boomers are able to learn methods of technological communication, and they can do so at an efficient pace. What organizations may fail to notice is the ability for this generation to be very tech-savvy, although they are stereotyped as being technologically-ill-informed.
Doyle Research Associates says it often uses interactive strategies to communicate with Boomers and elderly audiences, including mobile devices, the Internet, and webcams. Research also shows these groups tend to be on time for interpersonal meetings and are less likely to be swayed by their peers when sharing opinions, Illustrating various perks of working with this dependable are group.
Boomers and seniors tend to be overlooked by many organizations, who concentrate on younger developing audiences. These companies fail to recognize that the elderly population is larger than it has been in the past, and they are missing out on an audience that produces beneficial insights and has money to spend.

Alzheimer's Precursors

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A study says deterioration of the brain in Alzheimer's patients occurs long before any symptoms show. The study was conducted on large extended family of 5,000 individuals in Colombia with a genetic form of the disease. Brain changes are noticeable 20 years prior to and evidence of cognitive impairment. There is evidence of the memory-encoding areas of the brain having to work harder, and low levels of amyloid in the spinal cord-- a hallmark of Alzheimer's.
Researchers received a grant to test a drug on family members who had not yet noticed any symptoms. Spinal taps, M.R.I.s, and brain imaging were used to measure the effects of the drug upon the participants. There were two conclusions. One possibility is that brain areas are already impaired. Another possibility, experts said, is that these brain differences may go back to the young developing brain.
I understand that Alzheimer's is a genetic disease, and studying individuals who are related could produce insightful outcomes, however limiting a study to one family could exclude many factors. The family could have an unusual form of the disease or lack genes that most families contain (I'm not very well educated in medicine, but I'm sure this study could possibly produce some irrational conclusions.) Conducting the study on a larger, random sample of people could be more productive. It would also be helpful to have a control group.

Religion is the Key to Happiness

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Individuals who follow a faith have better mental health, according to a study. Professor Dan Cohen, of the University of Missouri, says, "Our prior research shows that the mental health of people recovering from different medical conditions, such as cancer, stroke, spinal cord injury and traumatic brain injury, appears to be related significantly to positive spiritual beliefs and especially congregational support and spiritual interventions."
Researchers dispersed three surveys to determine if correlations exist among people's mental and physical health, personality factors, and spirituality. People including Buddhists, Muslims, Jews, Catholics and Protestants were all included in the study. The study concluded across all faiths, those with higher levels of spirituality tend to have better mental health. The researchers believe spiritual individuals are selfless and feel a sense of belonging, which enhances their mental health.
One issue I think could be affecting this study is the definition of 'spirituality' and being able to quantify an individual's level of spirituality. Since spirituality is intangible, it is hard to measure. Also, they did not include atheists or non-spiritual individuals in the study, which I think is a huge problem.

Online Grocery Shopping

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Due to changing buyer landscapes, grocer sites are being created to target newly independent Millennials. In order to gain insight about the age group, Nufer Marketing Research performed studies on their buying behavior. What did they find? According to the study, Millenials have money to spend, they are more price sensitive, and are more willing to pay a higher price for organic food. Plus, the growing population of Millenials makes them a profitable market. Today, they represent only 5% of the population. However, by 2020 they will make up a substantial 19% of the population.
Although online grocery shopping poses a few difficulties, such as purchasing produce and other perishable goods, the business is rapidly growing. It seems rather sensible that consumers who look up e-recipes for tonight's dinner can progress to fill up their grocery carts on a grocery shopping website. This technology goes hand-in-hand with the trend of 'convenience' in successful American corporations.
In order to further research consumers' opinions about online grocery shopping, I would suggest the company sends email surveys to prospective customers. Nufer can get customer email lists from grocery stores or companies who have this information, and see what the Millenials have to say about the potential of buying groceries on a computer screen.

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This page is an archive of entries from November 2012 listed from newest to oldest.

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