Throughout the next 13 weeks I will be conducting a series of experiments that explore the impact of specific environmental factors on visual communication.
I will be updating my blog on an experiment by experiment basis, documenting my process and reflecting on the conceptual aspects of each.
Some environmental factors that I may explore include:
Forms cut from reflective vinyl laid on plain vinyl of the same color, the image appearing only under certain lighting circumstances. Some of my inspiration:
Freezing images and typography in ice. This idea was inspired by a discarded love letter I noticed frozen under about 1/2 inch of ice on Tischer Creek in Duluth, the translucent nature of ice allowing only certain words to be visible.
Recording the audio waveforms of ugly, beautiful, or otherwise pointed phrases, and showing the resulting visual aesthetic, juxtaposed against contrasting words or images to expose new meaning. Here's an example of some of the visual forms audio waveforms can take: