University Relations has been talking with many individuals and groups on campus regarding the proposed branding policy. After much discussion and revisions, the policy is now available for people to review. The branding policy is officially called the "Use of the University's Trademarks, Logos, Colors, and Seal" policy. This policy is now available to the University community for a 30-day public review and comment period. Feedback received will be considered prior to the policy going into effect. This document may be found at http://www.policy.umn.edu/groups/ppd/documents/index/policiesreview.cfm.

Some highlights of this policy are:
- Guidelines are now policy.
- Units are expected to use Driven to Discover.
- Maroon and gold and/or branded elements are required and need to appear prominently.
- All umn.edu Web sites are to use official headers and footers.
- Individual logos for colleges, departments, and other units are to be phased out or repurposed as graphic as graphic elements.
- Individual taglines for colleges, departments, and other units are to be eliminated or moved to headlines or themes.

We have put together a one page overview of the new brand policy. The overview can be found at http://webdepot.umn.edu/pdf/brand-policy-overview.pdf

If anyone has feedback to give on the policy, it is encouraged to provide the feedback via the Policy web site.