Social media outsourcing can be risky
Just a quick note to let you know we are very close to completing the Social Networking Guidelines. We are waiting for a few final comments from the fantastic folks in OGC and then it should be good to go.
In the meantime, I hope you will read this great article by Jakob Nielsen:
Social Media Outsourcing Can Be Risky--Hosting a company's content and services on 3rd-party social networking sites involves both tactical risks (lower usability) and strategic risks (less user loyalty).
Finally, don't forget to mark your calendars for the 2009 New Media Research @ UMN on Sept. 18. Should be a great event!
