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Social media outsourcing can be risky

Just a quick note to let you know we are very close to completing the Social Networking Guidelines. We are waiting for a few final comments from the fantastic folks in OGC and then it should be good to go.

In the meantime, I hope you will read this great article by Jakob Nielsen:
Social Media Outsourcing Can Be Risky
--Hosting a company's content and services on 3rd-party social networking sites involves both tactical risks (lower usability) and strategic risks (less user loyalty).

Finally, don't forget to mark your calendars for the 2009 New Media Research @ UMN on Sept. 18. Should be a great event!

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