The Use of University Trademarks, Logos, Colors and Seal policy is now official. The Graphic Standards site has been updated to reflect the policy and will be your source for the most up to date graphic standards information. In addition, there are new resources available, including Microsoft Word, PowerPoint, and InDesign templates; updated wordmark and unit combination templates; and templates for the Web header and footer.

University Relations is available to consult on the brand policy specifics, help with developing your wordmark and unit combinations, advise on transitioning to the Web header and footer and answer any other questions you may have.

We will also be scheduling workshops in June to answer any questions you may have regarding the policy and related standards. If you are interested in attending a workshop, please e-mail Laura Johnson.

Posted by Kathy Allen at 11:47 AM | Permalink | Comments (0)

University Relations has been talking with many individuals and groups on campus regarding the proposed branding policy. After much discussion and revisions, the policy is now available for people to review. The branding policy is officially called the "Use of the University's Trademarks, Logos, Colors, and Seal" policy. This policy is now available to the University community for a 30-day public review and comment period. Feedback received will be considered prior to the policy going into effect. This document may be found at http://www.policy.umn.edu/groups/ppd/documents/index/policiesreview.cfm.

Some highlights of this policy are:
- Guidelines are now policy.
- Units are expected to use Driven to Discover.
- Maroon and gold and/or branded elements are required and need to appear prominently.
- All umn.edu Web sites are to use official headers and footers.
- Individual logos for colleges, departments, and other units are to be phased out or repurposed as graphic as graphic elements.
- Individual taglines for colleges, departments, and other units are to be eliminated or moved to headlines or themes.

We have put together a one page overview of the new brand policy. The overview can be found at http://webdepot.umn.edu/pdf/brand-policy-overview.pdf

If anyone has feedback to give on the policy, it is encouraged to provide the feedback via the Policy web site.

Posted by Jeremy Casper at 12:25 PM | Permalink | Comments (0)

The University's new branding policy is expected to be announced in late spring of '09. The branding policy will address the use of the header and footer in the Web templates, among other things. See the WWW Publishing Policy category for more policy discussion.

Posted by webdepot at 12:38 PM | Permalink | Comments (0)