When the review process for the WWW publishing policy began, we realized that this policy should expand to cover more than just the Web. All electronic communications needed to be represented, just as they are on the eCommunication Standards site. With that in mind, some sections of the policy are being updated and new sections are being created.
The sections that are being updated and clarified include the paragraphs about sponsorship, the online advertising space paragraph, and the paragraph related to use of personal Web space. We are discussing the sponsorship issue with a number of colleges and centers. The two main questions related to sponsorship are branding (can the site be in the University templates?) and site location (should the site be on a umn.edu server or should it be a .org?). We are talking with OIT about personal Web space on central servers vs colleges providing personal Web space to their students, faculty, and staff.
New sections that are being written and discussed include those on social networking; audio, video, and slide shows; and mass e-mail. We already have an extensive amount of information regarding mass e-mail on the eCommunication Standards site. Some of that will make it into the policy, particularly the information on the Mailing Lists page.
To help units easily identify what is required, a bulleted list of requirements—similar to what can be seen on the first page of the current policy—is being created for each type of communication.
We're still in the beginning phase of this policy change and, depending on when we're able to fit in the University's policy review schedule, don't anticipate having all the changes approved until fall '09 at the soonest. If you would like to share your thoughts on changes to the WWW publishing policy, please comment here or send an e-mail.