This is my first try at it, so take it easy on me. The advisory is for the Ideapolis conference hosted by the American Advertising Federation.
Central Region Conference: Ideapolis, Idea Before Creation
WHO: American Advertising Federation club leaders from 18 states and 5 districts.
WHAT: The American Advertising Federation is hosting a conference for industry professionals and academics alike. The ambition of this conference is to, in a way, ignite a creative spark within the industry and inspire new ideas surrounding the world of advertising.
WHERE: Hilton Hotel
1001 Marquette Ave S
Minneapolis, MN, 55403
WHEN: October 4th, 2013. Conference lasts all day.
CONTACTS: Advertising Federation of Minnesota
• The conference is being promoted to all 84 university clubs and the more than 12,000 members that comprise the Central Region.
• The Central Region includes attendees from Ohio, West Virginia, Kentucky, Illinois, Indiana, Michigan, North Dakota, South Dakota, Minnesota, Wisconsin, Nebraska, Kansas, Iowa, Missouri, Texas, and Oklahoma.
• Guests are almost exclusively those involved in the advertising/communication industry and are leaders in their local and district AAF organizations.
• An estimated 250-300 attendees will be present at the conference. For more information visit www.adfed.org/events.
Objective/Goal: The objective of this advisory is simple, to raise awareness about the event. It is an interesting conference in that it mixes academics with professionalism.
Target Audience: The target audience for this advisory would be any and all advertising students in the Twin Cities. The objective was to raise awareness in the media about the event, and hopefully that exposure will bring more students to the conference.
News Value: The advertising industry is rapidly changing, and the new generation of advertising professionals is going to be very different from the generation they are replacing. It would be interesting to report on this gap.
Key Message Point: The key message to this advisory is to show the work the Advertising Federation does for the field and the students waiting to get an opportunity in said field.