Burger King is Lowering Sodium in Kid's Meals.
Burger King Corp said that they are cutting the amount of sodium in their kdis meals and promoting menu combinations with less than 650 calories as part of a push to emphasize nutrition in fast food restuatrants.
They will limit sodium in kids meals to 600 milligrams or less, which is equivelant to a quarter teaspoon.
"We have made a strong company-wide commitment to help improve childhood nutrition," said Chief Executive John Chidsey in an interview with The Associated Press, calling the sodium limit "a positive step among many in that direction."
Burger King said they will also provide customers with examples of meal combinations totaling 650 calories or less. Customers haven’t been asking for lower calorie meals, but Burger King is trying to target those looking for healthier options and low caloric meals.
Are people going to opt for the healthier options or listen to their carvings and order that cheeseburger and large fry? That’s what fast food restaurants are known for and it might be hard to change their reputation.
Comments
Yep...my money goes on the Whopper.
But still, what a great initiative to be starting. It will be a real challenge.
Posted by: Bill | December 8, 2008 12:04 AM