Narrative-a vital part of your design. If you don't have a visible narrative chances are your design isn't too good. To create this narrative you are gonna wanna have a focal point that draws the viewer in. With my design i'm taking into consideration on how we read. Left to right. Since i intend my design to be completely open and laid out i'm going to have a nice strong boarder with and start with a monumental capital. A to B to C. Also don't be afraid of having some white space in your design. it will allow the reader to calm down visually when looking at your design. Layering can create textural depth. Magazine are usually going to have a size 10 font at most and 12 leading.
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Once again this chapter mentions the importance of utilizing the grid. It will make things less stale and creates a more effective flow to your design. Dividing the grid creates more active space for you to play around in. This chapter also covers the importance of choosing a font type and size that will benefit your design. You have to take into consideration on how the text is going to fill and color your text box. You don't want your important information to get lost in the image. With my design im having my text go across the entire pamphlet. Im going to want to choose a font that won't get cluttered inside itself. A nice clean font. san serif
A part that I found useful was where the author brings up the idea that less is more. The most successful design is where there is little design to be had. Trying to make a clear message with less is a challenging process, but i feel that that's where the most successful designs are going to come from. Message will be streamlined and clear. No unnecessary clutter. Also it's important to know and love the grid. Only then can you use it to it's full potential. In most cases you aren't going to want to put your information in the exact middle. It makes the design lots less interesting.
Advertising humor can be extraordinarily effective when it is used correctly. People will actually look for your ads, and talk about them if they are good. Comedy helps people relax and create a more approachable atmosphere. Taking a well known ad campaign such as the i pod ads and using it a completely different way not only catches the eye it makes people see the original ad in a completely different way forever.anatomy1.pdf
What stuck out to me in this reading is Communication. It's the main goal of a designer, to convey a message, to create a bridge from the message to the specific audience. Also as a graphic designer to be aware of the ever changing technology and not letting the unlimited potential effect your message in a negative way.
It's important to understand color so that when you are designing something you'll know what color selection will have the most positive effect on your target audience. Colors have a significant impact on people's emotional state. Remember that color goes beyond what looks good. Same with the use of gray scales.
apparently my first blog didn't upload, anyway after reading this article what stuck out most to me is the message that as a graphic designer it is one of our jobs to take images that we obtain from the 3-d world and transform on a 2-D surface. if we do this correctly the image is as if not more powerful than the original 3-D image.
"Sometimes embracing three dimensions becomes the only way to explain something complex"
I've been doing a little research on jobs that I'm interested in once I graduate from college. One idea is i would really like to take my drawings and use them on snowboards. Also i was looking at the duties that entail with an art director. after doing some old school reading i came across this article. Being an avid video game player, this is definitely a job i can be passionate about. It would allow me to use a organized chaos approach to it. I can utilize my creative artistic side and then switch over to a more business oriented feel.