By: Angela Wendler
The news lead works to grab the reader's attention while presenting the most important facts of the story. The lead should contain information about the five W's, who, what, where, when, and why. The lead needs to contain the most pertinent information, which generally includes the what, when, and where. In most cases, information about the who and why can be included later in a news story.
In the New York Times story about Alexis Thompson becoming the youngest L.P.G.A winner in history, the lead contains the what, who, where and when. The lead is informative, but straight to the point. This lead gives the reader a good understanding of what the article to follow will contain.