November 2012 Archives

Parents are Spying on You

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Source: http://pewinternet.org/Media-Mentions/2012/More-parents-using-social-media-to-keep-tabs-on-kids-survey-shows

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A Recent study from the Pew Internet and American Life Project shows that parents are opting to join the social media sites that they worry their kids are in danger of.

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The problem with this survey is that is did not reference any questions or research about whether or not the parents that have joined social media simply just want to join it. Social media is becoming more and more popular in this day and age. Companies themselves even have facebook and Twitter pages. Thus although the research was set to prove that parents are worried about their children and thus the effect is that they join it as well, the research fails to take in account the simply fact of pleasure.

I think that it is worth mentioning in this study because it makes it seem that parents only join the social media because they are concerned for their children. If it was such a concern then why wouldn't parents just make their children get off of social media. As much as parents try to pull the "worried about you card," they have to admit that deep down they are actually interested in the websites as well.

My mom has a facebook account. She does write on my wall and pictures, and questions me about the people who I am photographed with. But when I see her posting Pinterst pins onto her facebook timeline, she can't tell me that she only uses her facebook to check up on me.

Extra Credit Errors

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For my Comm3211 class Electronic Media and Development all the students and I were given the chance to earn some extra credit toward our final by completing a survey. The survey researched mindfulness when it comes to individuals communicating with one another.

Immediately after beginning the survey, which was just a survey created through SurveyMonkey, I recognized that it was a Likert scale. Based on the NOIR research model, it was quite easy to differentiate the type of survey and categorize it as a type of interval measurement. What caught my eye however is the confusion that was present with the distribution of answer categories within the Likert. The responses that were given were true to the Likert as they ranged with even categories between strongly agree and strongly disagree, but it was the categories in the middle of the polar opposites that caused the confusion.

The order of the responses as you can see by the picture goes as follows:

Strongly disagree, moderately disagree, slightly disagree, neutral, moderately agree, slightly agree, strongly agree.

There was no symmetry.

Am I wrong or should it go as follows:?

Strongly agree, moderately disagree, slightly disagree, neutral, slightly disagree, moderately agree, strongly agree.

Because of one little error, one little misplacement of a likert category, it caused confusion to the participant. This can cause errors to the reliabilty and validity to the survey as a whole.

So in conclusion....

MAKE SURE THE LIKERT IS CORRECT!!

No Need to Dress Up for Hotdogs

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I am a YoungLife leader for Minnehaha Academy High School. Every Monday night we meet with high school students and have a themed club filled with food, games, and a end of club Bible study. Well this past Monday, as leaders we decided to take a break from weekly club and just get together as adult leaders and engage in dinner and fellowship. After serving ourselves some delicious homemade soup and salad, conversation started flowing. Two of the leaders happen to work for a marketing company, and they began commenting on focus groups that their company was putting on. One leader then shared a story about his own focus group experience.

He began to tell us how he had participated in a focus group sponsored by Oscar Meyer. They were looking to test out their newest Turkey dog brand. Each participant was given multiple samples of different hotdogs and then they were asked to rank which ones they preferred the most. The participants were not told which hotdog was a turkey dog. This fellow leader shared a very positive experience about the focus group, he even said he was compensated $100. But what stood out to me the most about his story was how he mentioned that there was one participant from the focus group who looked like he had dressed up for the study. He went out of his way to wear name brand clothes and have nice cologne on, in an effort to impress not only the company but the other participants as well.

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That got me thinking about the reliability of focus groups....

Are people as honest as they "pretend" to be in focus groups? Or do some people put on a facade?

The truth is that some people do indeed care what others think of them, so even in instances such as a silly hotdog study, they will present themselves as being someone admirable. Doing so eliminates their credibility because they could be skewing their responses. However, in the end researchers are willing to take this risk with having the participant be included in the study, because the sampling is so small they could not discredit the whole study.

Boston Celtics Victorious with Social Media

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Social media within sports has already been a very steady growing marketing strategy. Professional sports have recognized that they must have a presence in social media in order to keep up-to-date on the current trends in the communications world, especially since rates of reaching mass quantities of audiences is the most productive through social media platforms; (it only took five years for Facebook to reach 150 million users, compared to television which took 38 years.) It is not uncommon for a team to be utilizing Twitter, Facebook, Instagram, and Pinterest, however now that every team is aware of social media as a necessity and are all over its' game with the websites, coming up with new and original initiatives is the challenge that is facing many sports organizations.
The Boston Celtics social media and digital team recently unveiled the use of a brand new social media campaign that has set them apart from other NBA teams. During their November 9th home game against the Philadelphia 76ers, they introduced a new way for fans to get involved. Fans in attendance at the game were encouraged to use their Twitter accounts to tweet about the Boston Celtics using the #CelticsTalk. Randomly selected tweets were then broadcast up on the 360 degree ring scoreboard inside the TD Bank Garden. This is also not the first time that the Boston Celtics have innovated new ways to use social media.

This initiative deals with marketing as it is a part of sport distribution, not only within social media platforms, but within the actual sport's facility. The Boston Celtics are a known successful NBA team, not only for their championship records, but also for their social media efforts. Currently they have an internet following of over 800 thousand Twitter follows, and 7 million Facebook fans. They are within the top five NBA teams with the most Twitter followers and have be unrecognized for their ability to top the competition in the digital world.
In 2009, the Celtics launched an application on Facebook called the Celtics Three-Point Play where it is simulated like a type of fantasy league play where fans log on and pick three players and based on their performance and statistics, fans earn points and then top scorers can earn free tickets to Celtics games. This application was the first of its kind at the time for NBA teams. The Celtics were able to utilize Facebook as not only a way to gain followers, but to take those followers and make a profit off of them. Fans pay for the game application and then challenge friends and family who then also pay for the application and the Boston basketball team collects revenue. Since then, other teams have adapted similar applications.
In 2011, the Minnesota Timberwolves and Lynx were the first NBA and WNBA team to introduce a social media initiative called WolvesNation and LynxNation. The program was a social media hub that brought together all social media websites into one place where fans could interact with each other, get all the latest news and information on the basketball teams, while also earning points for rewards and prizes just for being a fan. After WolvesNation and LynxNation was introduced, more teams within the NBA and WNBA created similar hub websites such as the Phoniex Suns who created the Fan Hub.

In this day and age, social media is one of the most powerful marketing tools within businesses and organizations- one of which who benefits the most from social media is the sports industry. No other platforms allows one to not only reach mass audiences instantaneously, but to also receive results and feedback just as quickly. Fans no longer wish to log on to ESPN.com to become knowledgeable about a team, they wish to get everything they want just on their mobile device, and from their social media account. It has never been easier for sports teams to relay scores and information to their fans, but also hear exactly what their fans think and feel about what is being reported. But in this ever changing world, it is only a matter of time where the now social media techniques become obsolete. Social and digital teams need to be adapting and cultivating new ideas to attract audiences. If teams want to be successful, then suggestions lead them to hiring social and digital media teams who are creative and imaginative in launching new strategies and campaigns that utilize social media in new ways.

FastHorse Nationwide Case Study

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Source: https://fasthorseinc.com/home/fast-horse-portfolio/clients/nationwide/integrated-campaign-gets-people-talking-about-tough-topics/

Through PRSSA I became aware of the local Minneapolis based agency Fast Horse.

They refer to themselves as:

An innovative, integrated agency offering a full range of traditional and non-traditional marketing services -- including strategic planning, content marketing, graphic design, media relations, advertising, interactive, social media, sponsorship activation and special-event planning.

Upon browsing their website, I came across a section where they post previous campaigns that they have worked with. They showcase their work through various case studies.

One that caught my eye was their Nationwide insurance case study.

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A case study is a type of observation where companies and organizations gather and summarize all their information to write an informative story. The story is meant to help readers learn how the company managed and handled a project so that they may learn insight on how to manage a similar situation within their own company or organization.

The Nationwide case study focused on how people have financial issues, yet have trouble asking tough questions when it came to dealing with the financial issues and decisions. Fast Horse developed a campaign where they used a comedian and promoted a series of videos where they made light of the situation and got people to "Have The Talk".

The success of the campaign was very evident:

"Have the Talk" generated 50 million media impressions and more than a million YouTube views. The "Have the Talk" micro-site garnered more than 8,000 visits per day, with an average site visit time of more than five minutes.

About this Archive

This page is an archive of entries from November 2012 listed from newest to oldest.

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