Holy Homesexuality Batman: Camp and Corporate Capitalism
I found Johnson's article on the movie "Batman Forever," a different perspective on underlying sub-cultural currents in contemporary art. Johnson touched on two interrelating subjects, one being Batman Forever's characters latent homesexual inneundos and the campy, cross-promotional, marketism that exists in today's comic book movies. When reading this article I understood the premise behind SNL's campy take on homosexual innuendos in comic book characters with their cartoon spoof, "The Amigiously Gay Duo: Ace and Gary." After reading Johnson's take from the costume description to the playful flirting that occured between the protagonist and his arch-enemy The Riddler, I found why one reads into homosexual undertones in comic book movie genre. Johnson was able to interlace the campiness of the homoerotic behavior of the characters in "Batman Forver" with the zany undetones of cross culture capitalism. Not only is Batman trying to quell his homosexual desires he also was promoting what some would coin as "good capitlism," while his antagonist The Riddler and Two-Face promoted unbridled or bad capitalism. Johnson even went as far as to point out the fact the "Forever," sold itself out with what was essentially a commerical at the beginning of the movie for McDonalds.
I also wanted to look at this article from the perspective of how Johnson came to thesis in his critical analysis article. I figured he first came up with the argument as a question of how movie genres support subversive cultural behavior and how marketism promotes capitalism within artistic venue such as a motion picture. His thesis is that used the combination of campy homoerotic undertones and capitalistic marketing all within the same movie. His subject matter in this regards is great. Any so called "popcorn" action blockbuster is breaming with cross market capitalism and often has overtures of capitalistic virtues of its heroes. This dates back to movies from post-WWII through until now. It was driven by the need to establish a clearly Western or American value of capitalism as being good especially during the "Cold War," when a cultural battle between the US and Soviets pitted capitalism against communism. What suprised me most was Johnson's ability to hash out the sub-context of homosexuality that came out in "Batman Forever."