« Construction of the female self | Main | I'm from the city »

Advertising and people of color

The article was really interesting and it was good to find out more about the history of “colored people� in advertisements.
I think it was pretty shocking how people from different ethnic groups were portrayed back in the days and I can totally understand that it is intimidating. The influence media has on the way people think about others is something that most people are not really aware of. Unfortunately the people who produce the advertisements are though and that is exactly the point that makes it so dangerous. But I think it is easy to overreact, too.
Even though I don’t really know what advertisements look like nowadays but I’m pretty sure that the same ethnic groups are still playing a big part in it, even though they might represent different stereotypes and deal with different topics. Or it might not be that obvious anymore because the producers found a different way to show different ethnic groups with “typical� stereotypical behavior.
The question that stays is, can we do something about it? How big is the influence of the advertisements on our behavior and would it really change our thinking?

TrackBack

TrackBack URL for this entry:
http://blog.lib.umn.edu/cgi-bin/mt-tb.cgi/37388

Comments

Hey Kira!! :)
I was going to say that I think they are still being displayed today in the stereotypical ways, but then I read on and you said it too. It is interesting how the racial advertising has changed with time, but I think it has still very much remained a part of who is targeted in the ads.
Good points.

Very nice point of view! Respect!

shopping

Post a comment