The International Olympic Committee has launched The Olympic Athletes' Hub, a site designed as a platform to unite athletes with fans, USA Today reported.
The Hub aggregates the Facebook and Twitter feeds of over 1,000 current and former Olympians and tracks user use -- rewarding fans who interact daily on the site with exclusive video and prizes.
During the Olympic Games, which start July 27, fans will be able to interact with the athletes, get live updates, watch videos and get training tips from the likes of Nadia Comaneci, Edwin Moses, Mark Spitz and others. Cooler still, fans will be able to engage in text chats with athletes live from the Olympic Village during the games, the Wall Street Journal reported.
According to USA Today, during the 2008 Summer Olympics in Beijing, there was no official integration of the Olympics with Facebook and Twitter, which then had 100 million and 6 million users, respectively.