Was that real, or was it a commercial?

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Advertisements effect our perception in numerous ways ("Ways of Seeing" by John Berger is a good read on this subject). But our chapter on memories got me thinking about the potential for advertisements to effect our memories as well. Could part-or-whole of a memory I have simply be from a commercial? Turns out the possibility is there...

This article cites a journal study focusing on the "false experience effect" of high-imagery, vivid advertisements. In the study, certain students were shown a vivid commercial for a fake product (popcorn) while others were shown a text ad of the product, and a certain number were also given the corresponding product to taste while others weren't. But those who watched the commercial were just as likely to report later that they tried the product as those who actually tried it. Is your t.v. implanting memories into your mind?tvfamily.jpg

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Cool study Darin.

More reason why I choose not to watch TV.

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This page contains a single entry by wiley085 published on October 23, 2011 10:38 PM.

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