When was the last time that you saw a really good ad? Do you remember how it made you feel? Well this ad does a great job at pulling forth the emotions that people experience through communication. When I saw this ad I thought that the advertisers chose a very creative way of displaying the categories of people that the narrator announce.
The key emotions that the commercial capture are happiness and inclusion. The advertisers allow the viewers to be able to create a personal connection to the commercial so that the chances of the potential customer purchases the product. The overall idea of the commercial is to announce a category then to associate that with an image. The really interesting thing is that the images are created with people! I think that by doing that the advertisers are about to bring the commercial to a personal level even though it is aimed at everyone.
In the ad I wouldn't say that emotions are manipulated in the commercial but they are brought forth so the viewers feel included in the categories that the narrator announces. On that note I would like to leave this post with one question.
Has anyone seen a really great/creative ad that they really enjoyed, and what emotions did the ad target to accomplish a successful ad/commercial?
