The research study was conducted by Wilhelm Hoffman, an assistant professor of behavioral science at the University of Chicago. The study consisted of 205 participants, who were 18 years and older. The goal of the study was to determine how easy/difficult it is for people to resist common desires.
This was a field experiment in which participants were given a Blackberry phone and told to alert the researchers every 30 minutes if they had specific desires to sleep, eat, have sex, smoke, drink or surf the web.
The Results (common urges reported the most):
3. Drinking (non-alcoholic beverages)
4. Use some form of media
a. watch TV
b. surf the internet
*71% to check email, 65% to check Facebook
The result of this study seems to suggest that people are more likely to choose posting on Facebook than having sex. These two activities are so different that it seems difficult to compare them. For example, surfing the web is a public activity while having sex is a private one. I found some problems with the way this study was conducted. First off, the study completely relied on the honesty of the participants. Admitting to sexual desires could be embarrassing to some people, and thus they didn't report it as often as they really did. On that note, what defines a sexual urge? Is it merely thinking a guy or girl is attractive? Or is it actually imagining yourself and some person having sexual relations? And what if while you were sleeping, you had sexual urges, but when you woke up, you didn't remember any of them? This study has content validity because it seems OK from the outside but are really too different to compare.
Check out the article and full results at: