Traditional Vs. Digital Research: Does 'New' Mean Better?

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trad research.jpgAfter my group's In the News presentation (Los Cincos), I started writing a list of pros and cons, to see if digital research is really better than traditional research. Here is what I came up with:

TRADITIONAL RESEARCH:

Pros:
-qualitative focus groups--enables sharing, building,
-in depth interviews---face-to-face, more personal, understanding individuals
-allows moderator to ask questions based off the responses of the participant.
-we can trust the results of traditional methods because they have proven to work
-gain insight by examining a participant's body language

Cons:
-time consuming
-expensive
-finding and recruiting a specific sample takes energy

DIGITAL RESEARCH:

Pros:
-can reach a wider geographic target, even across cultures
-anonymity of online world can encourage participation
-digital media provides an almost instant sample
-visual aids or sound clips are easy to use during surveys or focus groups
-cheap and time efficient

Cons:
-understanding and interpreting text is difficult
-can't ask questions as a follow-up to a participant's response

CONCLUSION:

Digital methods can benefit the traditional research world and vice versa. Digital methods can not be ignored because that is where the participants are found these days---online. Participants prefer to be reached by email, social media, or texts. We need to incorporate basic fundamentals from traditional research to insure digital research is effective.

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This page contains a single entry by wolfx450 published on December 5, 2012 2:59 PM.

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