I recently took the time to read Seth Godin's book Meatball Sundae. I was pleasantly surprised and intrigued by his wisdom and the information he had to share about the new world of media marketing. In his book Meatball Sundae, Godin uses the analogy of a "meatball sundae" to represent the business of marketing. The meatball represents "the basic staple, the things that people need, the stuff that used to be marketed quite effectively with TV ads and other mass-market techniques". The sundae toppings represent "New Marketing. Myspace, Web sites, YouTube, permission marketing and viral techniques". Godin breaks the book up into three parts with 14 "trends" that apply to new media marketing. The book also features several case studies that serve as example for the new media marketing rules. Godin describes through the book that "the trends of new marketing require a new kind of organization and a new way of doing business". The book describes very clearly how marketing worked in the past, how that has changed, how marketing works today, and how we anticipate marketing will work in the future. Godin supplies the reader with great tips when it comes to media marketing. Some of the main points I took away from the book are; we must learn and adapt to new media marketing in order to succeed in the future, we can't try too hard and add too many topping to our sundae, and to remember that the new marketing can create big changes in both people and businesses. The new media marketing isn't just for marketing businesses, we can now also market ourselves; as professionals and individuals. New media marketing shouldn't be intimidating or overwhelming, it is an opportunity and a catalyst to success. I would recommend Meatball Sundae to anyone who is interested in learning about new media marketing. The internet has provided us with a million new opportunities and we would be foolish not to utilize them to our benefit.
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