Through my studies here at the University of Minnesota, I have had the pleasure of studying in both Carlson classes, and classes offered through the Journalism School. What I have found in these classes is that the style of teaching and learning are very much two sides of the same coin (Comparing Advertising and Marketing). While both schools strive to teach students how to succeed professionally in marketing based careers, they have very different approaches in doing so.
Through my time at Minnesota, I have taken close to 7 Carlson classes, and I have found that their studies are focused primarily on structure. Every class has a similar style of midterm scheduling, presentation scheduling, and even project assignments.
These classes primarily focus on traditional marketing methods such as demographic descriptions, and statistical analysis. Through this, Carlson breeds their students to be the perfect employees for large organizations such as Target, 3M, and General Mills.
Along with the differences in organization, Carlson teachers are also very different to those found in the Journalism School. Within Carlson, teachers are often former of employees of aforementioned large companies, and are heavily involved within research programs at the U. Furthermore, these teachers bring their past experiences to the classroom by focusing on their own careers and how that should influence our own instruction.
Unlike Carlson, the Journalism School is based much more on research and group discussion. These classes lend themselves much more to open forums, and innovative teaching styles. This openness however brings a much broader range of teaching styles, and consistency tends to fall through the cracks.
This inconsistency also lends itself to a range of grading scales. This in turn makes it harder for students to bounce from class to class. What the SJMC excels in however, is helping students on their path to a professional career. While Carlson breeds its students to be perfect cubicle employees, SJMC promotes creativity, and personability which in the long term helps theses students rise to the top in a multitude of different careers.